Blog

26
Mar

In Part One of The Value Proposition for Digital Package Printing, we discussed the operations (material and operations planning) and marketing benefits relating to digital printing. Recognizing the reality of this operations and marketing dual purpose for digital, we break the compelling reasons for digital printing in packaging into two tracks. Track 1– Utilizes digital printing capabilities where it can eliminate cost and relieve operational issues. Track 2 – Utilizes digital printing capabilities where it can provide marketing advantages. The adoption rates and growth for Track 1 implementations can be slow and incremental. Investment decisions by suppliers will be based on opportunity, or “is this the right time” for investment. Adoption rates and growth for Track 2 can be exponential, and will be based on competitive factors, primarily the ability or inability to participate in certain segments of the business. Digital Printing as a Printing Process Digital printing is typically viewed as a printing ...

28
Feb

WTT: Brand Building – A Marketing View

The days of one-way messaging through TV or print ads to appeal to consumers’ purchasing decisions have given way to “engagement marketing”. Two-dimensional (two-way) communication where consumers participate, share, and interact with a brand creates crucial interaction resulting in business and personal success. The bi-directional nature of social media enables a two-way marketing channel. In our report; Is Digital Printing Part of Your Brand or Operational Strategy? we describe how in recent years, a third dimension of engagement has emerged that affects both the consumer relationship and a sense of community involvement. It is not just a conversation that occurs, but a connection to a purpose that transforms all in the process. At the core of this is the fact that human beings are social animals, wanting to communicate and interact. Interactive channels of retail, digital and live events create new brand experiences enabled through digital printing and the ...

03
Feb

WTT: Mega Trends in Packaging – The Digital Age

The digital age is changing our world. Forces driving the change are: people, information and technology. In our report; Is Digital Printing Part of Your Brand or Operational Strategy? We describe how technological advances with the Web, computers, mobile phones and tablets enable billions of people to connect all over the world, including a burgeoning number of consumers in emerging markets. And this worldwide connectivity has led to continued growth in methods of electronic information exchange. We now live in the social media world of Facebook, LinkedIn, blogs, tweets, Skype and streaming video, all feeding into daily tidal waves of information. We receive news and information right in the palm of our hands in near real time. The ease and immediacy of social interactions make the world a smaller place and are having a significant impact in packaging. Digital media is now being used to enable brands to engage and energize ...

18
Dec

Kevin's notes from a talk with Michael Lucus CEO of Frequrentz about the fall 2013 passage of the Drug Saftey and Quality Act and how it may affect consumer packaging.

18
Dec

My first exposure to digital printing for Corrugated Packaging occurred when I joined Inland Container.  This occurred in late 2000, and Inland was in the process of developing a prototype digital press to evaluate the potential for digital printing in Packaging.  At that time, technology options were extremely limited, and the resulting image quality was at best suitable for printed stock boxes.  Still clear is the excitement; confusion and disbelief in the eyes of a customer when we showed them how they could design packaging, press a button, and see the packaging production begin in less than 90 seconds.  Job changes were managed on the fly, with versioning occurring without stopping production. The final, Aha moment occurred when the cartons were printed with a picture of each participant, each carton within the run different, at production speed. The reaction was as they say, priceless.  The problem is, and continues to ...

16
Dec

Karstedt Partners has teamed with Sean Skelly (founder of Jetrion and former GM for EFI) to produce a video series to help those in packaging that are looking to better understand how digital printing can be used for Packaging and Label applications. Here is the Pilot video of the new series!

04
Nov

Digital printing for Folding Cartons has been in the news a lot over the past year; just look at the number of articles placed here as proof. The success seen by HP Indigo with its 30000 carton press and even by Xeikon with its 3500 series press are evidence that the industry is looking to address unmet needs in the supply chain. Landa Corporation has done its share of news making on that front with the announcement that its first beta installs will be the S10FC folding carton press in the fall of 2014. On Friday morning, Landa announced a strategic relationship with Komori for the manufacture of the transport systems for all of Landa’s sheetfed systems, the first being the S10FC. After receiving the press release early in the morning, I had an opportunity to speak with Benny to get a bit more information on this topic. I am ...

01
Nov

WTT: Where is Digital headed for Folding Cartons?

Eighteen months is a long time in the world of politics, consumer electronics, the growth of an infant and the gain or decline of a 401K but in the development of digital printing solutions for folding cartons that time is not so long at all. Sure, there have been some notable developments coming from HP Indigo who introduced the 30000 digital press at drupa 2012 and are now going into beta with it, but overall the digital production landscape for folding cartons has been not changed significantly in the past year and a half. That is not to say the desire by the folding carton community is not looking for a digital solution, all indications are they are. Here are some of our thoughts on the folding carton and packaging front for digital and analog presses. At a 73% share, sheetfed offset dominates the new equipment market. Market segmentation of sheetfed ...

01
Oct

Kevin and Mike talk about trends in the use of Digital Package Printing from Brand Owners and Commercial Printers. Do Brand Owners want to bring package printing in-house? What are Commercial Printers looking at expand their product offerings?

30
Sep

Kevin and Mike talk about what was shown at Label Expo 13. How this was more than just Labels... But packaging in general.